street level views

video market research

ON THE STREET - Literally, top of mind research, done raw, on the spot, and in person. ALL FILMED ON DVD close up; so you, the client, gets the real spontaneous reaction of the respondent.

ON THE LEVEL - Literally; REAL respondent opinions, honest opinions, provided without significant compensation, which can unduly influence a respondents offered viewpoint.

VIEWS - Real opinions; solicited by a fearless, experienced, middle aged, 25+ year veteran of Marketing Research - who literally - has interviewed over 10K respondents in his career.

how street level views is different

  • Low or no compensation for opinion -- unlike other firms that give large or huge compensation for opinion
  • More random; qualitative research NEVER recruited from lists -- unlike other firms that nearly always recruit from LISTS
  • Close-up DVD quality recording of respondents opinions -- unlike other firms qualitative research which, IF recorded, is nearly always done thru intimidating, huge, 1-way Mirrors. And, sometimes this taping is not DVD quality
  • Great, close-up, sound quality -- unlike other firms that will be depending on the mic in the ceiling - further from the respondents voice and of lower quality
  • NEW, `virgin', respondents with candid, spontaneous words -- unlike other firms whose respondents are often `repeators' at certain facilities; some of these respondents often seem almost jaded to the marketing research process and seem to know `how' to `answer'
  • Better potential for a more marketbased sample via the multiple sampling locations in a market -- unlike other firms recruited respondents whose sample may stratify to closer zipcodes to the physical facility
  • The research's most important moment, the actual data collection moment, which  is the initial interaction between the moderator/interviewer, is conducted by a 25 year plus experienced Moderator-Interviewer

Banner