radio top of mind video research

Essential for station groups, individual stations, and ad agencies with radio clients. The Radio Top Of Mind Video Research is also vital for program directors, station managers, sales directors - and agency client representatives - to understand the local radio AAU (awareness, attitude, usage) market. Every month or so, this randomly selected 18-59 year old sample (obtained thruout Atlanta, and demographically balanced) -- reveals in their own words - what is going on in the Atlanta Radio Market. The top of mind interviewing method with each respondent will also elicit their favorite station, total station awareness, and perceptions of each station unaidedly mentioned. Station particulars will be elicited including likes and dislikes, slogan awareness/call letter awareness/frequency awareness, DJ awareness, and features of the station including any keywords that come to mind. The research also covers with each respondent the increasingly competitive radio landscape - including direct asking of internet radio usage and satellite radio service usage.

This type and level of service is offered each month or so to the market and is not available for exclusivity. Occasionally, Top of Mind Video Research will be available based on format preference or demographic grouping.

specific station - station group research

Essential for all Program Directors; every month or so this randomly selected listener Video Research targets the stations most important listener/marketing groups; The Heavy User, The Common User, and the Aware of station non-trier/rejecter. As is known, station ratings can depend on understanding the differing perceptions for each group of listeners and even potential listeners.

This type and level of service is offered first on a subscriber basis to the targeted station/station group. If refused, the Video Research will be available and priced for the competitive market.